Julie Bass – Chief Mission Officer, Houston Livestock Show & Rodeo
David Brady – Chief Customer Entertainment & Engagement Officer, Houston Livestock Show & Rodeo
Sean Gleason – Commissioner and Chief Executive Officer, Professional Bull Riders
Rob Matwick – Executive Vice President Business Operations, Texas Rangers
Julie Bass graduated from Texas A&M University in 2003 with a degree in Agricultural Development. She was a member of the equestrian team during her enrollment at A&M, so with her passion for agriculture and the equine industry, Julie gladly accepted a position with the Houston Livestock Show and RodeoTM in 2006 in the equine department. Three years later, she moved to a manager’s role in the Exhibits and Attractions Department. After three years in this capacity, Julie accepted a position as the Fair Manager of the Montgomery County Fair in Conroe, Texas. The culmination of this role resulted in Bass bringing a fresh perspective to educational programming and she was able to increase the fair’s sponsorship dollars by more than fifty percent. In the fall of 2014, Bass returned to her roots in the fair and festival industry as the Houston Livestock Show and Rodeo where she was named the Executive Director of General Exhibits and Attractions. Bass’ department was responsible for commercial exhibits, agricultural education, and attractions components of the twenty-day event. In May 2020, Bass accepted the title of Chief Mission Officer and now oversees her previous department plus Auctions and Donors, Scholarships and Grants, and Sponsorship. This division supports more than 45 committees and is staffed by 24 full time employees. Julie and her husband, Alan, live in Magnolia, Texas with their two young sons, Tate and Brady. She and her brother also manage a small ranching operation on her family’s homestead in Weimar, Texas.
David Brady brings a wealth of sports and entertainment experience to his role as chief entertainment and customer experience officer. He is responsible for managing all aspects of customer experience, including rodeo competitions and concerts, grounds and stadium presentations, and marketing and public relations. Additionally, Brady oversees retail functions, including ticketing, merchandise and the Rodeo Uncorked! Wine Show events. Previously, Brady served as president and chief strategic officer of Brady Strategic Partnerships. Prior to Brady Strategic Partnerships, he was the executive vice president and chief marketing officer for the Houston Dynamo, Houston Dash, Dynamo Charities and BBVA Stadium. He also served as chief marketing officer and vice president of development at the Houston Zoo. He holds a bachelor’s degree from Sam Houston State University and serves on numerous boards, including the Sam Houston State University Alumni Association, the River Oaks Chamber Orchestra and the Lake Houston YMCA, among others.
Sean Gleason addressed his leadership management team in March 2020, at the outset of the global health pandemic that shut down all live sports and entertainment events. “We have a choice: We can go hide in fear. Or we can learn how to live safely with danger and keep our business going,” Gleason said. He and the team chose the latter. As others stayed on the sidelines, they wrote new safety protocols to get back to business. Forty-one days after the shutdown, PBR became the first major North American sport to return to action safely and responsibly with closed, televised events in Oklahoma in April, 2020. Then, in July, PBR became the first to welcome fans back into an indoor arena in Sioux Falls, SD with new safety protocols. In April, 2021 in Sioux Falls, PBR became the first sport to invite fans into an indoor arena at full capacity, again boldly blazing a trail back to normalcy. PBR now also competes in five countries and is seen in 130 territories around the world through global television distribution. PBR has 82.5 million fans in the U.S., according to ESPN Sports Poll, and its broadcasts on CBS Sports average more than 1 million U.S. viewers. Gleason, a 22-year PBR veteran, was named CEO in 2015 – the year the organization was acquired by global sports and entertainment leader, Endeavor. Before assuming the CEO post (he was named Commissioner in 2020), Gleason spent 15 years as a senior executive overseeing nearly every aspect of the sport, including corporate and event marketing, sponsorship sales, fan relations, licensing, and digital media. The innovation that has made PBR the leading sports organization during the pandemic is essential to Gleason’s management mantra – encouraging his team to develop creative new ways to grow while pushing America’s original extreme sport into the mainstream. Under Gleason’s leadership PBR has launched RidePass, the leading western sports digital network; the PBR Global Cup, an Olympics-style team bull riding competition; the PBR Majors and innovative formats like Last Cowboy Standing; and has partnered with the city of Las Vegas to move the PBR World Finals to T-Mobile Arena. Prior to joining PBR in 2001, Gleason oversaw the marketing and business development for all sports projects at Sierra Sports, including the best-selling NASCAR Racing, Trophy Bass and NFL Football Pro titles. He served as executive or supervising producer of six Grammy-nominated video and record projects and six multi-platinum video projects while with Miramar Productions, Inc. Gleason is an avid evangelist of the cowboy values at the heart of the world’s leading bull-riding organization as well as a strong supporter of ranching and agrarian interests, law enforcement, and the U.S. military. He is a graduate of Western Washington University.
Rob Matwick has been part of the Rangers organization since June 2008 when he joined the team as Executive Vice President, Ballpark Operations. In 2014, he was promoted to his current role as Executive Vice President, Business Operations. Matwick was the organization’s primary liaison with the City of Arlington on the construction of Globe Life Field. He worked on the club’s negotiation of a Master Agreement announced in May of 2016, which authorized the City to call a bond election in November of that year. In advance of the election, Rob worked on the “Vote Yes!” campaign, which resulted in Arlington residents approving the ballot language by a 60-40 margin. The citizen approval allowed the Rangers and City to move forward on the ballpark project, and to extend the lease agreement between the partners until January 1, 2054. Beginning in 2014, Matwick led the team in discussions with The Cordish Companies, a world class development firm based in Baltimore, which is widely considered the country’s leading developer of mixed use/entertainment developments. By the close of 2015, the Rangers, Cordish Companies and City of Arlington reached agreement on a $250 million dollar public-private partnership which led to the successful opening of Texas Live! in August of 2018, and the Live! by Loews Hotel in August of 2019. Most recently, Rob worked with the City and the Greater Arlington Chamber of Commerce on the successful campaign which will bring the National Medal of Honor Museum to the Entertainment District in 2024. Matwick serves on the Advisory Board for the Texas Rangers Foundation, is the current Chairman of the Board of Directors for the Arlington Convention and Visitors Bureau, and works with the Arlington Entertainment Area Management District. Rob is in his 36th season in Major League Baseball. Prior to returning to the state of Texas, he was named Vice President of Communications for the Detroit Tigers in January of 2007. The following year, he added oversight of the ticket sales department for the Tigers and oversaw both areas until joining the Rangers in June 2008. Previously, Matwick spent more than 21 years with the Houston Astros, where he worked in the roles of Director of Media Relations (1985-99), VP of Operations and Communications (1999-2000), and Senior VP of Ballpark Operations and Customer Service (2001-06). He was instrumental in many aspects of the construction of Minute Maid Park and oversaw all aspects of ballpark operations after the facility opened in 2000. Matwick was recognized by Major League Baseball with the Robert O. Fishel Award for Public Relations Excellence in 2001, was inducted into the Texas Baseball Hall of Fame in 2005, and in 2012 was named MLB Professional of the Year by the National Center for Spectator Sports Safety and Security. Prior to beginning his baseball career, Rob served as Sports Information Director at Wichita State University and worked in the sports information department at the University of South Carolina. He was also a sportswriter for the Aiken (SC) Standard. A native of McKeesport, PA, he earned a bachelor of arts degree in English from the University of South Carolina at Aiken, where he was also senior captain of the men’s basketball team. He earned his master of mass communication degree from the University of South Carolina in Columbia. Rob and his wife Kelly have a daughter, Mackenzie, and reside in Southlake.